Conversion Rate Optimization
Learn how to maximize a website’s potential by transforming it into a channel that accelerates business growth.
Conversion rate optimization mistakes can cost organizations both money and time
Conversion rate optimization is one of the most powerful, but least understood aspects of web design and digital marketing. Sometimes it can be hard to even know where to start with conversion rate optimization because every organization and audience is so different. You could spend hours reading blog posts and watching videos full of technical jargon, but you still won’t have a clear idea of what to do for your own website. So what are some of the most common mistakes?
Not having a clear goal in mind before starting
Without a goal, it is difficult to determine what to optimize, measure the success of the activities and make adjustments.
Assuming it’s a one-time fix rather than an ongoing process
While some quick fixes can help, CRO is an iterative process that requires consistent monitoring and analysis 📈 in order to determine what areas need additional tweaking.
Overcomplicating the process
If you try to optimize too many elements all at once, rather than focusing on small wins, then it’s difficult to know which enhancements are making an impact.
Our comprehensive training modules will empower you to unlock a website’s full potential
Our Foundation Course was designed for web designers who are new to conversion rate optimization. This in-depth course includes 12 months of access to a series of modules 👩💻 designed to help you develop your conversion rate optimization skills and define an evidence-based strategy for your clients.
This course builds upon our Conversion Rate Optimization (CRO) Audit framework. Don’t have the Audit yet? No problem! We’ll provide you with a copy when you register for the course.
Conduct a Data Analysis
I’ll guide you through the analytics tools needed to complete the data analysis portion of a CRO Audit
Summarize Audit Findings
We’ll summarize the data and observations from your CRO Audit and define relevant problem statements
The problem statements will be used to create hypotheses as to what types of enhancements will improve conversions
This course is a good fit for you if…
You or your clients are struggling with driving the right traffic to their website and turning visitors into customers
You've tried conversion rate optimization tactics before but you'd like to use a framework to inform your decisions
You have zero experience with conversion rate optimization and you'd like to learn the basics of conducting a conversion rate optimization audit
The Foundation Course in launching on May 1, 2023!
Learn how to transform a website into a tool for generating business growth
Hi! I’m Leigh
I’m the founder of Zainatain, a web design and conversion rate optimization company based in Atlanta, GA. My passion lies in turning websites into high-engagement platforms that will transform website traffic into leads and customers.
Conversion rate optimization allows me to dive into user behavior and data to gain a better understanding of who customers are and how they interact with a site. By doing this, I can create targeted plans for improving customer engagement and increasing ROI. And now I’m here to help you do the same for your website and your client’s websites!
Are you ready to maximize a website’s potential?
The Conversion Rate Optimization Foundation Course provides the perfect opportunity for you to acquire the knowledge and expertise needed to improve user experience, drive more conversions and increase engagement.
The Foundation Course will launch on May 1, 2023. We will notify all registrants once the course is live!