Free Conversion Leak Diagnosis

A 10-Min Video Diagnosis by Leigh Scott

A 10-minute video where I show you the three places your website is losing leads — and the one I’d fix first.

Most “free audits” hand you a checklist of best practices. This isn’t that. I’ll spend real time inside your site — your homepage, your conversion path, your forms, your mobile experience — and send you a recorded walkthrough naming three specific leaks that are costing you leads, with the one to fix first.

5 walkthroughs per month. When the spots are full, applications close until the next month opens.

— Leigh Scott, Founder of Zainatain

What you’ll actually get:

A 10-minute video, recorded personally — not a tool, not a template, not a checklist.

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The biggest leak in your conversion path

Where visitors are losing momentum on your site, the most likely reason why, and how to verify it before you change anything.

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Two more specific leaks

Real issues I find on your site — clarity, calls to action, form friction, trust signals, mobile experience, page speed, whatever is actually hurting you — each with a concrete fix.

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The one thing I'd fix first

If you only do one thing in the next 30 days, here’s what and why — chosen for the highest conversion impact relative to the effort it takes.

How It Works

You apply

Tell me about your site, your traffic, and what you’re trying to grow. Takes 5 minutes.

I confirm fit

Within 2-3 business days, you’ll hear back. If it’s a fit, you’re in. If it’s not, I’ll tell you why so the time you spent applying still pays you back.

I record your walkthrough

Within 5 business days, you get the video — 10 minutes, three specific leaks, the one I’d fix first.

After the walkthrough, I’ll send a no-obligation invite to a 30-minute strategy call. If you want to dig into the recommendations together — or talk about working together — great. If not, you keep the video and the recommendations. There’s no follow-up sales sequence either way.

Why I’m doing diagnoses

A few reasons.

The first is selfish. I love this work, and recording walkthroughs gives me pattern recognition across many businesses — which makes me better at the work I do for paying clients.

The second is strategic. Most people who become Zainatain clients want to see how I think before they commit to anything paid. The walkthrough is the cleanest way to show you. If we end up working together, great. If not, you walk away with three specific, actionable recommendations — which is more than most “free audits” deliver after demanding an hour-long sales call upfront.

The third is just preference. I’d rather spend my time on real businesses with real conversion problems than on funnels built to extract emails. The application keeps it that way.

“Before working with Zainatain, I was trying a lot of different strategies to drive traffic + conversions without clear insight into which ones were working best or why. Zainatain worked with me to get to deeply know my audience, my customers, my data and uncover my best opportunities for getting new leads and increasing conversions. Since working with Zainatain, we’ve increased website engagement rate and the number of qualified leads.”

Shannon Mattern, Founder & CEO of the Web Designer Academy

Who’s recording the walkthrough

I’m Leigh Scott. I run Zainatain. I do conversion optimization for service businesses and digital companies whose websites are getting traffic but not enough leads, sales, or qualified conversations. My approach is diagnostic first. Most consultants want to redesign your site, run more ads, or hand you a “best practices” checklist.

I want to find the specific places your website is leaking — and tell you what to fix, in priority order, with the evidence to back it up. The walkthrough is the fastest way for me to show you what that looks like on your site, specifically.

Frequently
Asked Questions

Why is this actually free?
Because it’s the best way I’ve found to show people how I think before they commit to anything paid. There’s no catch — you get the video whether you ever talk to me again or not.
Will you try to sell me something?
After the video, I’ll invite you to a free 30-minute strategy call. If you want to keep working together at that point, we’ll talk through what that could look like. If you don’t, that’s completely fine — you keep the video and the recommendations either way. There’s no follow-up sales sequence after that.
What do you actually look at when you record the review?

Your homepage’s conversion path, your top entry pages, your service or product pages, your forms or booking flow, and your mobile experience. I also look at messaging hierarchy, calls to action, and trust signals. It’s a focused diagnostic — not a comprehensive audit.

Why a video and not a written report?
Two reasons. First, video lets me walk through your website while explaining what I’m seeing — much more useful than a static screenshot. Second, you get to see how I think and communicate, which is more honest than a polished PDF where someone could have ghostwritten the recommendations.
Do I need a lot of traffic for this to be useful?

No. The walkthrough finds qualitative leaks — clarity, friction, trust gaps, message-match — that don’t require a high traffic baseline to identify. If your site is getting 500+ monthly visitors and producing few or no qualified leads, that’s enough to work with.

Apply for a Conversion Leak Diagnosis

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