- Understand the concept of conversion rate optimization and its importance in website development.
- Learn how to conduct a comprehensive website audit and analyze data related to website traffic and user behavior.
- Identify problem areas in website performance, diagnose the reasons for low conversion rates, and develop hypotheses to improve them.
- Learn to prioritize potential site improvements based on data analysis.
- Communicate the findings of the website audit and providing actionable recommendations to improve conversion rates.
- The target audience for this course is individuals interested in improving a website's conversion rates through data analysis. This may include professionals in digital marketing, web design, e-commerce, or anyone who desires to better understand the process of conversion rate optimization (CRO). This course is suitable for beginners who are new to CRO, as well as those who may have some experience in the field and want to sharpen their skills.
This course aims to provide step-by-step guidance on how to properly evaluate a website and its respective data in order to identify areas of improvement for better conversion rates. Through the use of worksheets, participants will learn how to develop hypotheses and formulate problem statements based on their findings. By the end of the course, participants should be able to confidently assess a website’s performance and provide actionable insights for enhancement.