How to create a customer-focused landing page

Written by Leigh Scott

The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide tips and strategies on how to create an effective landing page.

Keep it simple

When creating a landing page, it is important to keep the design and content simple. Too many elements on the page can distract visitors and make it difficult for them to understand the purpose of the page. Instead, focus on providing only essential information and visuals that will help explain what you are offering and why it is beneficial. This will help ensure that visitors remain focused on the desired action. 

Use visuals

When creating an effective landing page, visuals can be a powerful tool for communicating a message. By including eye-catching visuals, such as images or videos, you can make your message more memorable and appealing to the audience. Visuals can also help to break up long blocks of text, making it easier for visitors to find the important information​​. When selecting visuals, make sure they are high quality while being relevant to what you are trying to communicate. Adding a random stock image can actually detract from the focus of the page and make the content come across as inauthentic.

Provide a clear call-to-action

A clear call-to-action is essential for any landing page. It should be easy to identify and clearly explain what action the visitor needs to take after landing on the page, such as signing up for an email list, downloading a whitepaper, or making a purchase. Make sure the call-to-action is in an easy to find place, usually near the top of the page or at the bottom or both. Additionally, use buttons rather than links to make it even easier for users to take action. Finally, you should remove site navigation and any links to other websites from the landing page so that visitors won’t have a reason to move away from the page.

Display customer reviews and testimonials

Don’t be afraid to show off what others have said about your product or service. Customer reviews and testimonials are an effective way of building trust with visitors to your landing page and can help increase conversions. If you don’t have any customer reviews, consider asking customers for feedback or conducting surveys.

Conclusion:  Designing an engaging landing page is important for any business that wants to turn visitors into customers

Creating a successful landing page for your website takes more than just throwing together some visuals and copy. By following the tips outlined in this blog post – keeping it simple, using relevant visuals, providing a clear call-to-action, and display customer reviews and testimonials – you can help to ensure that you will see an ROI from your marketing investments.

Hi! We’re Zainatain

Zainatain is a web design and conversion rate optimization company fueled by coffee ☕, adventure ✈️, and a healthy dose of humor 🤣. We believe in the power of digital interfaces to accelerate business growth and help our clients achieve their business goals.

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