How Simple Updates Gave New Life to an Old Blog Post
If you think improving SEO requires a massive content overhaul, think again. This month, I made a few minor updates to an older blog post on my site:A Step-by-Step Guide to Conversion Rate Optimization This guide had solid content but wasn’t getting much visibility in...
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This is where we share what we’ve learned—real-world experiences, lessons, and ideas to help you make the most of your website. So grab your coffee (or tea, or whatever keeps you going) and dive in!
Conversion Rate Optimization
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How Simple Updates Gave New Life to an Old Blog Post
If you think improving SEO requires a massive content overhaul, think again. This month, I made a few minor updates to an older blog post on my site:A Step-by-Step Guide to Conversion Rate...
Is Your Website Working With You or Against You? Why Alignment Matters More Than You Think
Your website isn’t just a digital brochure - it’s your business’s front door, your sales rep, and your customer service team all rolled into one. But if it was built in a silo without business goals, marketing channels, and tech stack in mind - it might be quietly...
Between DIY and Done-For-You: A New Way to Get Website Strategy Support
I’m in a small business group with some amazing, scrappy, smart women - running businesses across all kinds of industries. And something I’ve heard over and over lately is: “I’m not ready for a full agency or big retainer yet… but I do want expert guidance so I’m not...
How to Align Your Website Strategy with Your Sales Funnel
Most businesses approach their website as a static tool rather than a dynamic part of their sales funnel. But your website should guide potential customers through every stage of the journey—from the moment they first discover you to the point they make a purchase or...
5 Signs Your Website Needs an Optimization Check
If you’ve ever felt like you’re doing all the right things on your website but still not getting bringing in leads, sales, or engagement, you’re not alone. The problem? Many business owners assume that if a website isn’t performing well, the only solution is a...
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Web Design & Development
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Is Your Website Working With You or Against You? Why Alignment Matters More Than You Think
Your website isn’t just a digital brochure - it’s your business’s front door, your sales rep, and your customer service team all rolled into one. But if it was built in a silo without business...
Between DIY and Done-For-You: A New Way to Get Website Strategy Support
I’m in a small business group with some amazing, scrappy, smart women - running businesses across all kinds of industries. And something I’ve heard over and over lately is: “I’m not ready for a full agency or big retainer yet… but I do want expert guidance so I’m not...
The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the structure that drives user engagement, and how to develop a landing page...
A guide to WordPress plugins
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. With 43.2% of all websites built on Wordpress, the world of Wordpress plugins is vast and understanding how to best utilize them can help you transform...
The difference between WordPress pages and posts
The content on your Wordpress website is most likely built using one of the two fundamental content building blocks - pages and posts. Leveraging both types strategically ensures your website is constructed not just well but also to serve your target audience...
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How-to Guides
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Step-by-Step Guide to Conversion Rate Optimization
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses. Conversion rate optimization (CRO) has become one of the defining factors between...
I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic traffic. This is the purpose of Search Engine Optimization (SEO), which is the process of enhancing your website with the goal of convincing search engines...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and developed webpage. It can have an incredible impact on traffic and...
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research about Wordpress, then you've probably heard a lot about themes. There...
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Company News
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Introducing Our Fresh New Look: The Zainatain Rebrand
At Zainatain, we believe that growth and evolution are essential—not just for the businesses we work with but for our own journey as well. Over the years, we’ve helped countless clients transform...
Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
Zainatain LLC Certified as a Women’s Business Enterprise
Zainatain LLC is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification...
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Zainatain is a web design and conversion optimization studio powered by creativity, data, and plenty of coffee.
We help businesses build websites that drive growth, create meaningful connections, and reflect the purpose behind your business.