How to Align Your Website Strategy with Your Sales Funnel
Most businesses approach their website as a static tool rather than a dynamic part of their sales funnel. But your website should guide potential customers through every stage of the journey—from the moment they first discover you to the point they make a purchase or...
The Blog
Insights, Tips & News
This is where we share what we’ve learned—real-world experiences, lessons, and ideas to help you make the most of your website. So grab your coffee (or tea, or whatever keeps you going) and dive in!
Conversion Rate Optimization
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How to Align Your Website Strategy with Your Sales Funnel
Most businesses approach their website as a static tool rather than a dynamic part of their sales funnel. But your website should guide potential customers through every stage of the journey—from...
5 Signs Your Website Needs an Optimization Analysis
If you’ve ever felt like you’re doing all the right things on your website but still not getting bringing in leads, sales, or engagement, you’re not alone. The problem? Many business owners assume that if a website isn’t performing well, the only solution is a...
Why We Started Incorporating CRO into Our Services
When we first started, our focus was on web design and development. We loved crafting beautiful, functional websites that represented our clients’ brands and helped them establish their online presence (and we still do). But as we worked with more clients to support...
5 Myths About Website Optimization That Are Costing You Conversions
Website optimization is one of the most effective ways to improve your business's performance online. But there are plenty of misconceptions about what optimization is—and isn’t. Falling for these myths can hold you back from seeing real results. Let’s break down five...
Examples of CRO Techniques by Industry (and How New Technologies Are Changing the Game)
Conversion Rate Optimization (CRO) helps businesses turn visitors into customers. The most suitable CRO techniques often depend on the industry. In this article, we’ll look at CRO techniques for different industries and how new technologies are providing new...
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Web Design & Development
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The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the...
A guide to WordPress plugins
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. With 43.2% of all websites built on Wordpress, the world of Wordpress plugins is vast and understanding how to best utilize them can help you transform...
The difference between WordPress pages and posts
The content on your Wordpress website is most likely built using one of the two fundamental content building blocks - pages and posts. Leveraging both types strategically ensures your website is constructed not just well but also to serve your target audience...
Security plugins to protect your WordPress website
Just as your home is secured with locks and other measures, your website also needs robust security measures — the kind that are complex enough to deter cybercriminals and yet user-friendly for customers to operate. The importance of additional security for Wordpress...
Building User Engagement with Form Builders
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. In the world of website management, enhanced user engagement and streamlined customer interaction is an ongoing pursuit. One of the many tools available...
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How-to Guides
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Conversion Rate Optimization Guide: Techniques & Steps for 2025
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses. Conversion rate optimization (CRO) has become one of the defining factors between...
I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic traffic. This is the purpose of Search Engine Optimization (SEO), which is the process of enhancing your website with the goal of convincing search engines...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and developed webpage. It can have an incredible impact on traffic and...
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research about Wordpress, then you've probably heard a lot about themes. There...
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Company News
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Introducing Our Fresh New Look: The Zainatain Rebrand
At Zainatain, we believe that growth and evolution are essential—not just for the businesses we work with but for our own journey as well. Over the years, we’ve helped countless clients transform...
Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
Zainatain LLC Certified as a Women’s Business Enterprise
Zainatain LLC is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification...
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Zainatain is a web design and conversion optimization studio powered by creativity, data, and plenty of coffee.
We help businesses build websites that drive growth, create meaningful connections, and reflect the purpose behind your business.