The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the structure that drives user engagement, and how to develop a landing page...
The Journal
Insights, Tips & News
We’ve learned a few tips and tricks while on the road, and this is our place to share our field notes with you. So grab your coffee (or tea or water or whatever floats your boat) and enjoy!
Conversion Rate Optimization
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The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the...
Our Essential Guide to Core Web Vitals
In the world of websites, Core Web Vitals have become an important factor that not only dictates your website's search engine ranking but also has significant influence on your user experience. What exactly are Core Web Vitals, and why should digital marketers, web...
Building User Engagement with Form Builders
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. In the world of website management, enhanced user engagement and streamlined customer interaction is an ongoing pursuit. One of the many tools available...
The foundation: the customer journey
We've posted several journal articles recently about customers. We took a deeper dive on the emotional journey of the target audience, the paradox of choice, and micro & macro conversion. (You can find all these articles and others here.) I'd like to take the...
Options, so many options: the paradox of choice for customers
Have you ever walked into an ice cream shop and they have sooo many flavors! I get excited and giddy because I looooove ice cream! So much joy while you're waiting in line, looking at all the flavors, dreaming about the tastes. Finally you're the next person in line...
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Web Design & Development
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The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the...
A guide to WordPress plugins
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. With 43.2% of all websites built on Wordpress, the world of Wordpress plugins is vast and understanding how to best utilize them can help you transform...
The difference between WordPress pages and posts
The content on your Wordpress website is most likely built using one of the two fundamental content building blocks - pages and posts. Leveraging both types strategically ensures your website is constructed not just well but also to serve your target audience...
Security plugins to protect your WordPress website
Just as your home is secured with locks and other measures, your website also needs robust security measures — the kind that are complex enough to deter cybercriminals and yet user-friendly for customers to operate. The importance of additional security for Wordpress...
Building User Engagement with Form Builders
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. In the world of website management, enhanced user engagement and streamlined customer interaction is an ongoing pursuit. One of the many tools available...
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How-to Guides
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I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and developed webpage. It can have an incredible impact on traffic and...
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research about Wordpress, then you've probably heard a lot about themes. There...
How to remove pages and images from Google sitelinks
Okay, you’ve invested in a beautiful website and worked hard to build SEO-friendly content and pages. One day, you go to Google, search for your website and you’re HORRIFIED. Some random page or image on your website is showing up as a sitelink in the Google search...
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Zainatain is a web design and conversion rate optimization company fueled by coffee ☕, adventure ✈️, and a healthy dose of humor 🤣. We believe in the power of digital interfaces to accelerate business growth and help our clients achieve their business goals.