Why Pausing to Assess Feels Counterculture in Business
There is a quiet frustration I hear from business owners over and over again. They know something is not working. They can feel the inefficiency. The numbers are plateaued. The marketing feels busy but not effective. Yet stopping to assess what is actually happening...
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This is where we share what we’ve learned—real-world experiences, lessons, and ideas to help you make the most of your website. So grab your coffee (or tea, or whatever keeps you going) and dive in!
Conversion Rate Optimization
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Why Pausing to Assess Feels Counterculture in Business
There is a quiet frustration I hear from business owners over and over again. They know something is not working. They can feel the inefficiency. The numbers are plateaued. The marketing feels busy...
The Hidden Growth Gap: Why Most Businesses Don’t Actually Know What’s Working
(And why it’s costing you time, money, and momentum) If you’re running a business today, you’re surrounded by tactics: social media, ads, email, SEO, funnels, content, video, podcasts, generate engine optimization, partnerships, your website… each one promising...
How I Got Into CRO: Why Small Businesses Deserve Smarter Websites
I never set out to become a “CRO expert.” My background is in design, marketing, and digital strategy. I worked with startups, small businesses, and even enterprise teams to help bring websites and products to life. Over time, I started working with more and more...
7 Reasons Your Website Isn’t Getting Leads (and What to Do Instead)
Intro: It’s Not You, It’s Your Website (Probably) If you’ve ever stared at your website and thought, “Shouldn’t this be getting more leads by now?” — welcome. You’re in good company. At Zainatain, we work with business owners who’ve done the hard part: launched the...
How Simple Updates Gave New Life to an Old Blog Post
If you think improving SEO requires a massive content overhaul, think again. This month, I made a few minor updates to an older blog post on my site:A Step-by-Step Guide to Conversion Rate Optimization This guide had solid content but wasn’t getting much visibility in...
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Web Design & Development
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From Airline Product Owner to Platform Strategist: What to Know Before Building Your Website + App
When I was a product owner at a global airline, I worked on large-scale digital initiatives that crossed departments, platforms, and systems. We weren’t just building new features - we were aligning...
7 Reasons Your Website Isn’t Getting Leads (and What to Do Instead)
Intro: It’s Not You, It’s Your Website (Probably) If you’ve ever stared at your website and thought, “Shouldn’t this be getting more leads by now?” — welcome. You’re in good company. At Zainatain, we work with business owners who’ve done the hard part: launched the...
Is Your Website Working With You or Against You? Why Alignment Matters More Than You Think
Your website isn’t just a digital brochure - it’s your business’s front door, your sales rep, and your customer service team all rolled into one. But if it was built in a silo without business goals, marketing channels, and tech stack in mind - it might be quietly...
Between DIY and Done-For-You: A New Way to Get Website Strategy Support
I’m in a small business group with some amazing, scrappy, smart women - running businesses across all kinds of industries. And something I’ve heard over and over lately is: “I’m not ready for a full agency or big retainer yet… but I do want expert guidance so I’m not...
The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore: the breakdown of a high-converting landing page the structure that drives user engagement how to develop a landing page...
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How-to Guides
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Step-by-Step Guide to Conversion Rate Optimization
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses. Conversion rate optimization (CRO) has become one of the defining factors between...
I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic traffic. This is the purpose of Search Engine Optimization (SEO), which is the process of enhancing your website with the goal of convincing search engines...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and developed webpage. It can have an incredible impact on traffic and...
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research about Wordpress, then you've probably heard a lot about themes. There...
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Company News
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Introducing Our Fresh New Look: The Zainatain Rebrand
At Zainatain, we believe that growth and evolution are essential—not just for the businesses we work with but for our own journey as well. Over the years, we’ve helped countless clients transform...
Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
Zainatain LLC Certified as a Women’s Business Enterprise
Zainatain LLC is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification...
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Zainatain is a web design and conversion optimization studio powered by creativity, data, and plenty of coffee.
We help businesses build websites that drive growth, create meaningful connections, and reflect the purpose behind your business.