The Journal
Insights, Tips & News
We’ve learned a few tips and tricks while on the road, and this is our place to share our field notes with you guys. So grab your French press (or tea or water or whatever floats your boat), pour a cup, and enjoy!
Understand your customers’ needs: Tips for acquiring valuable insights
Is your website not generating enough growth in your customer base? If so, it is probably time to reassess your approach and start focusing on truly understanding what your customers need. It might...
Generate more leads: Proven strategies for service businesses
In a world where nearly everything has gone digital, online lead generation is the key to driving new business and attracting customers for service businesses. And what better way to generate leads...
Get the most out of your site with powerful CRO tactics
Are you looking to maximize your site’s potential? Look no further! CRO (Conversion Rate Optimization) is a key that can unlock doors of success and take your website in a truly powerful direction.
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in...
Put your lead capture and storage on autopilot
Lead capture is a process used by businesses to collect information about potential customers, often through forms on their website. This data helps businesses better understand customer needs and...
Why the hosting solution for your WordPress website matters
Gone are the days of the classic website built from scratch (thank goodness!!) - today, WordPress is powering some of the biggest brands online. WordPress provides businesses with a way to create...
Empowering your organization with real-time marketing data
What is marketing analytics software? According to G2, marketing analytics software must contain the following attributes: Collects data on marketing campaigns distributed across a variety of...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research...
Why I migrated from Squarespace to WordPress
Don't get me wrong... I LOVE Squarespace. We've had a great relationship thus far, and I have built and currently have multiple websites on Squarespace for my clients. The decision to move wasn't...
How to remove pages and images from Google sitelinks
Okay, you've built a beautiful website and worked hard to build SEO-friendly content and pages. One day, you go to Google and search for your website and you're HORRIFIED. Some random page or image...
Best translation option for WordPress websites
One of the best things about the Internet is that it doesn’t have borders. Yes… we still have to keep in mind local laws and regulations such as data privacy, sales tax, and in some cases government-sanctioned censorship, but for the most part, your website can be accessed by anyone in the world.
Zainatain LLC Certified as a Women’s Business Enterprise
Zainatain LLC is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise...
How to customize your 404 error page
Squarespace and Wordpress both provide default 404 error page messages. No one enjoys receiving the error message, and it’s a much better user experience if you have a customized page for your site.
Why I switched from QuickBooks to Stripe for payment processing
Are you thinking “but quickbooks is a bookkeeping tool and stripe is a payment processor”? Let me explain myself. If you’re a business owner, you have to juggle a lot of responsibilities, and with that comes a lot of tools.
Can I duplicate pages in WordPress?
This post is going to be short and sweet, but you don't know how many times I've been asked if it's possible to duplicate a page in Wordpress. The answer is, yes! Here we go: Navigate to Plugins and...
GDPR Compliance and Squarespace
When it comes to data privacy, the EU/UK’s GDPR law is the toughest in the world and the fines for violating the law are very high. So what is it?