The Journal

Insights, Tips & News

We’ve learned a few tips and tricks while on the road, and this is our place to share our field notes with you guys. So grab your French press (or tea or water or whatever floats your boat), pour a cup, and enjoy!

Google Optimize sunset: what’s next?

Google Optimize sunset: what’s next?

This webpage uses affiliate links which may earn a commission for purchases made at no additional cost to you. Google Optimize - Google's variant testing and personalization tool - sunset last week...

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Why is my webpage missing from Google?

Why is my webpage missing from Google?

We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and...

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Tain, Scotland and SEO

Tain, Scotland and SEO

As you likely already know, my company's name is Zainatain. It is a name I am proud of, as it is derived from my son's name. If you've ever named something or someone before - like your business,...

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What is a child theme and do I need one?

What is a child theme and do I need one?

Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research...

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