The Journal
Insights, Tips & News
We’ve learned a few tips and tricks while on the road, and this is our place to share our field notes with you guys. So grab your French press (or tea or water or whatever floats your boat), pour a cup, and enjoy!
Google Optimize sunset: what’s next?
This webpage uses affiliate links which may earn a commission for purchases made at no additional cost to you. Google Optimize - Google's variant testing and personalization tool - sunset last week...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and...
Prepping for the journey: micro and macro conversions
Traveling is by far one of our favorite things to do, especially when it involves hopping on an airplane and visiting a far-off place. But going on a trip always involves so much more than the...
Tain, Scotland and SEO
As you likely already know, my company's name is Zainatain. It is a name I am proud of, as it is derived from my son's name. If you've ever named something or someone before - like your business,...
Leveraging the power of conversion funnels to minimize profit leaks
I have a large container of cold-pressed olive oil from Cyprus. This stuff is so good, and I love cooking with it! I keep a smaller container of my olive oil on the kitchen counter to use regularly,...
Should you invest in T-shirts with your company logo?
T-shirts are a staple in many wardrobes especially now that so many of us work from home, but have you ever wondered if using them to display your company logo is a good investment? That’s the...
The crucial connection: aligning your content to your customer’s needs for effective conversion rate optimization
Are you experiencing low conversion rates on your landing page despite investing time and resources in driving traffic? The solution to this problem may lie in one key aspect often overlooked -...
Countdown to Google’s Universal Analytics sunset
It is likely you've heard that Google is sunsetting its Universal Analytics on July 1, 2023, less than 2 weeks away. It will be replaced with Google Analytics 4 or GA4. UA will stop collecting data...
Strategies to increase engagement on non-profit organization websites
As a non-profit organization, your website is an important tool for raising awareness of your mission, attracting donors, and recruiting volunteers. Unfortunately, creating a website and hoping that...
Responsive web design: Considerations for designing across multiple devices
In this blog post, we’ll be exploring what it takes to design a website that offers a great user experience on multiple devices. As you may know, responsive web design is no longer an option - it’s...
Generate more leads: Proven strategies for service businesses
In a world where nearly everything has gone digital, online lead generation is the key to driving new business and attracting customers for service businesses. And what better way to generate leads...
Understand your customers’ needs: Tips for acquiring valuable insights
Is your website not generating enough growth in your customer base? If so, it is probably time to reassess your approach and start focusing on truly understanding what your customers need. It might...
Get the most out of your site with powerful CRO tactics
Are you looking to maximize your site’s potential? Look no further! CRO (Conversion Rate Optimization) is a key that can unlock doors of success and take your website in a truly powerful direction.
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in...
Put your lead capture and storage on autopilot
Lead capture is a process used by businesses to collect information about potential customers, often through forms on their website. This data helps businesses better understand customer needs and...
Why the hosting solution for your WordPress website matters
Gone are the days of the classic website built from scratch (thank goodness!!) - today, WordPress is powering some of the biggest brands online. WordPress provides businesses with a way to create...
Empowering your organization with real-time marketing data
What is marketing analytics software? According to G2, marketing analytics software must contain the following attributes: Collects data on marketing campaigns distributed across a variety of...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research...
Why I migrated from Squarespace to WordPress
Don't get me wrong... I LOVE Squarespace. We've had a great relationship thus far, and I have built and currently have multiple websites on Squarespace for my clients. The decision to move wasn't...
How to remove pages and images from Google sitelinks
Okay, you've built a beautiful website and worked hard to build SEO-friendly content and pages. One day, you go to Google and search for your website and you're HORRIFIED. Some random page or image...
