At Zainatain, we believe that growth and evolution are essential—not just for the businesses we work with but for our own journey as well. Over the years, we’ve helped countless clients transform their online presence through thoughtful strategy, creative problem-solving, and data-driven optimization. Now, it’s our turn to step into a new chapter with a rebrand that reflects who we are today and where we’re heading.
Why the Change?
Our rebrand is more than just a visual update. It’s a reflection of principles we stand for: boldness, clarity, and precision. As our services and expertise have grown, so has our vision for how we present ourselves. While we’ve always loved our focus on travel, we’re shifting towards a stronger emphasis on the intersection of data and creativity. This balance is what drives the innovative solutions we provide to help businesses achieve their goals.
Zainatain Brand: Before & After
What’s New?
If you’ve visited our website before, you’ll notice some changes:
- Redesigned Logo: Our updated logo highlights the word “Zaina,” an Arabic word meaning beauty. This subtle change reflects our belief in maintaining the beauty of our work while blending creativity and data seamlessly. The name Zainatain also holds personal significance, as it is inspired by the founder Leigh’s son, Zane.
- The Enduring Camel: As part of our refreshed identity, we’re proudly keeping the camel in our brand identity. The camel represents endurance, perseverance, and loyalty—qualities that embody our commitment to supporting our clients’ long-term success and building lasting relationships.
- Refined Color Palette: We’ve introduced a more modern aesthetic inspired by the colors of a desert sunset. These tones create a warm yet professional atmosphere that reflects both our creative roots and thirst for adventure.
- Bolder Typography: We’ve moved away from our previous serif font to a bolder, more modern typeface that’s easier to read and aligns with our focus on clarity and strength.
- Design Updates: You’ll see cleaner lines, more dynamic layouts, and a balance of negative space that puts the focus squarely on what matters most: helping your business grow.
What Stays the Same?
While our look may have changed, our commitment to delivering exceptional results remains unwavering. Our core values—integrity, creativity, quality, care, and fun —continue to drive everything we do. Whether you’re working with us on a website optimization analysis, web design & development project, conversion rate optimization (CRO), or website maintenance, you can expect the same level of expertise and dedication you’ve always trusted.
Thank You for Growing With Us
We want to take a moment to thank you—our clients and partners—for being part of our journey. Your trust and collaboration inspire everything we do, and we’re excited to continue building and growing together with this fresh new look.
What’s Next?
As we roll out the rebrand, we’ll also be introducing new resources and tools to help you optimize your website and drive results. Keep an eye out for updates and announcements!
Here’s to the next chapter of Zainatain—bold, focused, and ready to help you thrive.
