AI: A disruptive force or a valuable tool in our toolbox? Harnessing the power of artificial intelligence

Written by Leigh Scott

Close up index finger pressing computer key with AI word and symbol

No doubt you’ve heard of Artificial Intelligence (AI). Maybe you’ve used it a couple of times, or it’s a regular part of your rhythm. It is no longer just a concept we see in science fiction movies but an accessible part of daily life. Technological advancements have made AI more available and widely used, bringing with it a lot of opportunity and excitement, but also concern and some fear.

One of the major benefits of AI is its ability to help us automate routine tasks, freeing up our time to focus on other important things. It not only saves time but also reduces the likelihood of human error. We can all appreciate the efficiency, but also know humanity and human creativity can’t be generated. We will explore how AI has become a valuable tool for content creators and designers, Zainatain included, but also highlight that it cannot replace our work. It is simply a valuable supplement to the creative process.

Advancements in content creation

AI has made significant strides in automating various tasks related to content creation. From writing articles and social media posts to designing graphics and videos, AI has the ability to produce content at a much faster rate than humans.

AI tools have been trained on massive amounts of data and can generate text that is very similar to human-written content. This has led to its integration into various platforms such as Grammarly, which uses AI to improve writing. At Zainatain, we use AI to generate outlines for articles and social media captions. It gives us a solid structure to work from and again saves us time to focus on other work.

Streamlining design tasks

AI is also playing a significant role in the design world. By automating tasks such as filling in missing parts of an image or removing unwanted elements such as a background, designers can focus on more high-level tasks and spend less time on repetitive manual work. This not only speeds up the design process but also allows for more room to experiment and explore different ideas.

Automating code updates and regression testing

AI is changing the way we maintain and update websites, making the process more streamlined and efficient. AI-powered tools can automatically update a website’s codebase, ensuring the website is always equipped with the latest features and security measures. These tools carry out rigorous regression testing post-update by running a set of tests to verify that the newly integrated changes have not broken any existing functionality on the website and apply logic to roll back any updates if something breaks. AI helps alleviate the risk of post-update website malfunctions or crashes. This not only saves significant time and resources but also provides a safeguard against potential disruptions to your digital presence.

Sometimes the tool breaks

At Zainatain, is our AI content creation tool of choice. It has helped us many times to create article outlines or reword a phrase when we’re stuck. It also messes up sometimes. For example, when writing this article, I wanted Jasper to reword a couple of sentences for me that weren’t flowing. And this was the response I got several times:

“Uh oh, Jasper had trouble creating content. Please try again.” Me too Jasper, me too.

Like all tools, sometimes they fail. Sometimes the content it generates is not helpful at all, sometimes it’s comical, even ridiculously off from what was asked. Honestly, I’m like that too. I have off days, and apparently, Jasper does too. A few weeks ago we asked Jasper to help us rewrite a short sentence to close an email, and the result was written exactly as if the character of Moira Rose from Schitt’s Creek had written it:

Screenshot of request

What?! I had a good laugh, but it wasn’t helpful for rewriting the email. The algorithms are constantly being adjusted for the sake of improvement, but sometimes with a negative effect. The speed and potential efficiency of AI is one big plus for using it, but also can be a big negative. Speed in the creative process does not always come with quality.

A valuable tool, not a replacement

While AI has undoubtedly brought about many benefits to the creative and development process, it is definitely not a replacement for human creativity, ingenuity, and problem-solving. AI algorithms are only as good as the data they are trained on, and they lack the ability to think critically or come up with truly original ideas and evolve.

In content creation, AI may be able to write articles and social media posts based on the preexisting data it has access to, but it cannot replace the unique perspective, experiences, and voice of a human writer. Similarly, while AI can generate outlines and designs, it is up to the human touch to add personal flair and creativity.


AI has become a valuable tool in streamlining processes and saving time, allowing for more focus on the creative aspects of a project. However, it is also essential to remember that AI is simply a supplement to the creative process and cannot replace the human touch. As technology continues to advance, we can embrace its benefits while also recognizing our own unique abilities and contributions as creators.

Let’s use AI as a tool to enhance our creativity and not let it overshadow our own abilities. We can continue to push boundaries and create amazing masterpieces for the world to enjoy. Happy creating!

If you’d like expert help with your digital presence creation, schedule a chat with us! By collaborating with Zainatain to build a customized digital strategy, you will gain the freedom to focus on your business and on what you do best.

Hi! We’re Zainatain

Zainatain is a web design and conversion rate optimization company fueled by coffee ☕, adventure ✈️, and a healthy dose of humor 🤣. We believe in the power of digital interfaces to accelerate business growth and help our clients achieve their business goals.

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