Lead capture is a process used by businesses to collect information about potential customers, often through forms on their website. This data helps businesses better understand customer needs and interests, build relationships with prospects, and create more targeted marketing campaigns. Lead capture is an important part of any successful business strategy as it helps to identify promising leads and drive sales growth over time.
The benefits of capturing leads on your website
Lead capture is the process of gathering customer data such as names and email addresses in order to generate leads. This is important because it allows businesses to build relationships with potential customers, create target audiences for marketing campaigns, and track sales performance. By capturing new leads on your website, you can quickly convert them into customers and increase revenue. Additionally, having an efficient way to store your captured leads helps ensure that they are easily accessible and organized when needed.
Tips for setting up lead capture on your website
Thanks to plugins and embedded forms, setting up a lead capture form on WordPress is relatively easy. First, you need to install a plugin such as Gravity Forms or Ninja Forms. When selecting your form provider, you should take into consideration where you want your leads to be stored and who in your organization needs to have access to the leads. For example, if you plan to use Hubspot’s CRM then it may make sense to use a Hubspot Form and embed it into your website.
Then, create the form fields and customize the look of the form so it matches your website design. Before you select a form provider, make sure that they can support all of the form fields that you would. For example, some email marketing providers (such as Constant Contact) allow you to create forms for lead captures but they don’t support multiple-choice or dropdown fields.
Finally, add the form to your page using a shortcode or by embedding it in your page. For better optimization and tracking, set the form up as conversion in Google Tag Manager and/or Google Analytics. This will allow you to track conversions and optimize your lead generation process.
How to safely store your captured leads
Storing captured leads from your website is an important part of any successful lead-generation process. It’s important to ensure that the data is secure and kept confidential, as this is especially relevant under privacy laws such as GDPR. Using secure cloud storage or password-protected databases can help protect data from unauthorized access or accidental disclosure. Additionally, opt-in consent should be gained from visitors before collecting data about them for marketing purposes, and visitors must be given the option to revoke their consent at any time.
Conclusion: The impact of autopilot lead capture and storage
Automatic lead capture and storage is a powerful tool for businesses, as it helps them quickly collect and store leads without manual effort. This not only saves time, but also ensures that leads are stored securely and privately in accordance with GDPR regulations. By using automated systems to capture and store leads, businesses can be sure that their data is safe and secure while providing a streamlined sales process for your business.