Because Every Go-Getter Needs a Website Strategy Wingwoman

Whether you’re DIY-ing your business site, managing client sites, or planning new features – this is your go-to strategy support to avoid tech headaches, get unstuck, and move forward with confidence. 

Who Needs a Wingwoman?

Our Website Strategy Wingwoman service is made for action-takers who want clarity, not complexity.

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Solo Business Owners & Entrepreneurs

Your managing your own site but need a second set of expert eyes.

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Web Designers & Freelancers

Your building client sites and want a CRO-informed strategist to validate ideas.
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Small Business Teams

Your managing analytics and implementing changes in-house and need strategy support without a full retainer.

What’s in Your Wingwoman Toolkit

Whether you’re making updates or starting from scratch, you’ll get expert guidance, clear priorities, and a strategic partner to help you move forward with confidence.

Monthly Strategy Call

A 45-minute, real-time session where we:

✓ Discuss website improvements based on business goals
✓ Get clarity on next steps, tech stack guidance, and new features
✓ Come prepared with 1–2 focus areas (see section below)

Website Review (Pro Only)

A 10-minute recorded video walkthrough delivered after the call:

✓ 1 personalized video review per month
✓ Choose a page, layout, or feature to review
✓ Delivered within 5 business days of call (if requested during call)

Implementation Plan

After each call, you’ll receive a prioritized, step-by-step plan outlining:

✓ Written summary of takeaways from our call
✓ Key takeaways and why they matter
✓ Tools, resources, and platform suggestions if applicable

Email or Slack Q&A

Need clarification? Have follow-up questions? Get:

✓ Ask up to 1 strategic question per week (more for Pro plan)
✓ Perfect for: quick validation, tool comparison, roadmap clarification
✓  Response time: within 2 business days

What Can You Bring to the Monthly Call (In Addition To Your Amazing Self)?

To get the most out of our session, bring 1–2 of the following:

  • A page that isn’t performing well

  • A layout or section you want to improve

  • Messaging you’re unsure about

  • A tool or platform decision you’re weighing

  • A new feature you’re planning (like booking or a membership)

What’s Not Included (But Totally Available if You Need It)

This isn’t the full shebang (aka Conversion Rate Optimization or implementation) – this is the strategy sweet spot. It doesn’t include:

Data/analytics review

A/B testing or performance tracking
Implementation, development, bug fixing or dev troubleshooting
Copywriting, SEO, ads, or marketing strategy

If you’re ready for the full glowup, check out our full Website Optimization Services.

Expert Strategy Help, Same Rate Every Month (No Drama)

 Month-to-month, no long-term commitment, no overwhelm.

Why Partner With a Wingwoman?

At Zainatain, we know your website isn’t just a digital storefront—it’s the heartbeat of your business. But when things start feeling messy or misaligned, it’s hard to know what to fix first. That’s where we come in.

With a background in web design, marketing, and optimization, we bring sharp strategy, honest feedback, and a little bit of levity (because if we’re not allowed to laugh, what are we doing here?).

We’re here to cut through the noise and help you move forward – focused, confident, and clear on what to do next.

You’ve got the drive. We’ve got your back.

Ready to Get Started? Your Wingwoman Awaits.

Tell us a little about your website (just a quick form!) and we’ll send you a welcome email with everything you need to kick things off – your first strategy call, Slack access, and all the good stuff.

Questions? Schedule a quick chat with a Wingwoman.