T-shirts are a staple in many wardrobes especially now that so many of us work from home, but have you ever wondered if using them to display your company logo is a good investment? That’s the question that will be explored in this post. In today’s digital world, branding has taken on a whole new meaning. Companies and entrepreneurs are exploring new ways to get their message out there and be recognized in the market. With social media platforms such as Facebook, Instagram, and TikTok, companies can reach a broader audience. But does that mean that T-shirts with your company logo are still a good investment in 2023?
A walking advertisement
One of the biggest advantages of buying T-shirts with your company logo is the advertising that comes with it. How many of us love to have a T-shirt from our favorite company or brands? Those are what I reach for from my closet the most! When you or your employees wear these T-shirts outside of work, they are essentially functioning as walking billboards (or Instagram posts for Gen Z). People who see your intriguing company shirt may end up searching for your company online, which could lead to an increase in traffic to your website and ultimately conversions. Moreover, when people see a group of T-shirts bearing the same logo, it creates a sense of unity and brand identity.
Cost-effective marketing
Compared to other forms of advertising such as television or print ads, branded T-shirts are an affordable and durable investment. They don’t require a large upfront cost and can be used for extended periods without additional costs. They can be worn at promotional events, trade shows, company outings, and other activities. They can also be worn in those moments when you’re lounging at home and don’t want to change into business casual before jumping on a virtual meeting with a client, not that I have any experience with this. A branded T-shirt allows you to present professionalism without compromising your comfort.
A great team-building exercise
Buying branded T-shirts for your employees is not just about marketing your brand; it is also about creating a sense of camaraderie and unity. When your employees wear apparel with your company logo, it communicates their loyalty and dedication to the company’s vision. It also helps in building a positive company culture, which has been proven to enhance employee satisfaction levels and productivity. This is especially true and important as more and more companies have employees who work remotely. Building positive company culture and having buy in from employees is incredibly important for retaining great staff!
Digital advertising vs. branded t-shirts
With social media platforms dominating the advertising landscape and budgets, many companies are questioning whether branded apparel is still relevant. However, as marketers, we know that it is important for a potential customer to be exposed to your brand several times before they engage. A potential customer that sees your brand both online and in person will begin to build more trust in your company. Branded T-shirts can also reach a broader audience that is not present online, especially in industries where a physical presence is required.
The verdict
After considering the above factors, it’s safe to conclude that branded T-shirts are still a good investment in 2023. Not only will they provide advertising, but they will also serve to build organizational culture that creates brand loyalty and employee retention. With their cost-effectiveness and durability, they are an excellent way to promote your brand. Though digital advertising platforms are essential, branded T-shirts remain relevant today and are worth the investment.
Get your custom t-shirts
At Zainatain, our favorite custom t-shirt brand is Sticker Mule. Have you ever started to order a custom t-shirt and been bombarded with 100 brands, 50 colors, and 5 options to place the logo on the shirt? Sticker Mule takes all that stress away by providing 6 color options with the single option to add a logo on the front. Our favorite part? The shirts are tagless and super comfortable at an affordable price. So, if you’re looking for custom t-shirts with your company logo, Sticker Mule is the way to go!
