If you’ve ever wondered where your website leads are really coming from, you’re not alone. One of the biggest challenges our clients face is understanding which marketing efforts are driving results and what their potential customers are doing before they convert. To address this, we use WhatConverts—a powerful tool that helps track leads, understand customer journeys, and make data-driven decisions to improve conversion rates.
How WhatConverts Helps Track Leads
WhatConverts is designed to give you a complete view of how your leads are finding your business. Whether they come from paid ads, organic search, social media, or other channels, WhatConverts collects detailed information that shows you not only where your leads originate but also the actions they take before they convert. This level of insight is helpful for identifying which channels are most effective, allowing us to focus on what works and fine-tune or cut back on what’s not delivering.
The Customer Journey: From Click to Conversion
Beyond tracking the source of leads, WhatConverts offers a look into the entire customer journey—every click, every page they visit, every form they fill out. This is especially useful for optimizing conversion rates because it helps identify any roadblocks or areas of friction. For instance, if potential customers drop off at a particular point in the funnel, we can examine that part of the journey more closely and make adjustments to improve the user experience.
Turning Insights into Action
The data from WhatConverts is instrumental when we develop Conversion Rate Optimization (CRO) strategies for our clients. By understanding how leads are moving through the website and which channels are converting, we can tailor landing pages, adjust call-to-action placements, and create a seamless path that leads to more conversions. It’s about making informed changes rather than guessing what might work.
We had one client where paid ads were driving email sign ups, but these leads weren’t converting into paid customers. By diving into the customer journey through WhatConverts, we were able to make a data-informed decision to stop paid ads and shift our focus to speaking engagements and the podcast was more effective for the high-ticket nature of the program.
Why Tracking Matters
Without tracking, it’s nearly impossible to know what’s really working in your marketing. Using WhatConverts not only shows which channels are bringing in leads but also helps our clients understand the true ROI of their marketing efforts. When you know what’s working, you can invest more wisely, which ultimately leads to more effective use of your marketing budget and higher conversion rates.
Conclusion
CRO isn’t just about changing button colors or adding testimonials—it’s about understanding the behavior of your leads. WhatConverts plays a crucial role in that understanding by helping track exactly where your leads are coming from and what steps they’re taking before they convert. With this insight, we help our clients make data-driven decisions that elevate their CRO game and ultimately lead to more growth.
Are you tracking where your leads are coming from? If not, it might be time to start. Tools like WhatConverts can take the guesswork out of your marketing and help you turn more visitors into customers.
Looking for support in tracking your leads and making informed decisions to improve your website strategy? Schedule a discovery call today.
