I’m in a small business group with some amazing, scrappy, smart women – running businesses across all kinds of industries. And something I’ve heard over and over lately is:
“I’m not ready for a full agency or big retainer yet… but I do want expert guidance so I’m not spinning my wheels.”
It’s that messy middle:
- You’re past the “just getting started” phase.
- You’ve built a website (or had one built).
- You’re growing, marketing, maybe launching something new.
But you’re also doing and deciding a lot yourself – and you don’t always want to be.
Still, you’re not looking to hand everything off. You just want to know if you’re making the right calls.
- That your website is helping – not hurting – your growth.
- That the tools you’re using are actually a fit.
- That someone can look under the hood and say, “Yep, here’s where to focus next.”
And that’s exactly why we created the Website Strategy Wingwoman service.
It’s Strategy, Not Execution
It’s not implementation. It’s not a course. It’s not another giant checklist that leaves you wondering where to start.
It’s monthly 1:1 support to help you make smarter website decisions – with someone who gets both the tech and the business side.
We meet. We review what’s working (and what’s not). I give you a short list of high-impact things to prioritize, and you or your team can take it from there.
And yes – this includes helping you choose the right tools. Email platforms, community spaces, page builders, CRMs, pop-ups, booking tools – I’m always testing and comparing these in client work, so I can recommend what makes sense for your setup, not just what’s popular.
Tech Overwhelm Is Real
One of the most common things I hear (and not just from my group) is:
“There are so many platforms—how do I know what to use?”
The truth is, picking the wrong tool can cost you more than just money – it can cost you time, energy, and missed opportunities. Sometimes it’s better to pause before adding yet another tool… and other times, switching to the right one unlocks everything.
That’s where having someone who’s seen what works across different business models can really help.
For the Business Owners Who Want Direction
This is for you if you’re in that in-between phase: not ready for full implementation, but ready to be more strategic.
It’s for you if you want someone to help you connect the dots between:
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What you’re doing online
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What you want to be doing
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And the clearest path to get there
If that sounds like you, check out the Website Strategy Wingwoman service. Or contact us if you’re curious whether it’s the right fit.
You don’t need a massive budget to make smart, strategic moves. Sometimes, you just need someone in your corner.
