Leigh Scott

Founder of Zainatain | Website Strategy & Conversion Optimization Consultant

Leigh Scott is the founder of Zainatain and a conversion optimization consultant who helps businesses turn their websites into more effective growth tools. Her work focuses on understanding how people interact with digital experiences and using those insights to improve website structure, messaging, and user journeys so organizations can generate more leads, customers, and long term value from their online presence.

Leigh Scott is the founder of Zainatain, a consultancy that helps businesses turn their websites into meaningful growth engines. Her work centers on understanding how people interact with digital experiences and using those insights to design and improve websites that attract the right audience, guide visitors through clear journeys, and convert interest into real business results.

She blends strategic thinking, creative design, and data driven analysis to help organizations make smarter decisions about their websites. Rather than relying on assumptions, Leigh works closely with teams to understand what is actually happening on their sites and identify the design, structural, and messaging improvements that will have the greatest impact on performance.

Her work spans website strategy, web design and development, site architecture, and conversion optimization, helping organizations create digital experiences that are both thoughtful and effective.

Improving how effectively websites turn visitors into leads and customers through analysis, testing, and strategic improvements.

Helping businesses understand what their website data is actually telling them by implementing and interpreting analytics that reveal user behavior and performance.

Identifying the highest impact improvements that support long term website growth, stronger messaging, and clearer user journeys.

Designing and building websites that are structured for usability, clarity, and performance while supporting the goals of the business.

Structuring websites so visitors can easily navigate, understand information, and take action, reducing friction and improving overall engagement.

Leigh’s career spans more than 14 years working across startups, growing companies, and global organizations where she has helped teams design, build, and improve digital products and marketing platforms.

Her work has included leading website design and development projects, managing complex digital initiatives, and helping organizations understand how their online presence supports larger business goals. She has collaborated with teams across marketing, product, engineering, and leadership to bring together strategy, design, and technology in ways that create more effective digital experiences.

Earlier in her career Leigh held roles in marketing, product management, and digital strategy where she led website initiatives, supported global digital programs, and helped organizations improve how customers and partners interact with their platforms. During her time at Delta Air Lines she worked on the corporate digital products team, contributing to the user experience strategy for corporate booking platforms and helping support the global expansion of Delta’s B2B web ecosystem.

Her work has also taken her internationally, including time living and working in cities such as Shanghai and Dubai, experiences that shaped her perspective on digital products, user behavior, and global markets.

Leigh holds an International MBA in Marketing and Arabic from the University of South Carolina’s Moore School of Business, along with dual undergraduate degrees in Studio Art and Religion. This combination of design, strategy, and cultural perspective continues to influence how she approaches digital work today.

Leigh regularly shares insights about website performance, conversion optimization, and the business side of web design through articles, summit presentations and industry conversations.

Leigh collaborates with organizations that want their websites to become a stronger part of their business strategy. Her work brings together design, analytics, user behavior insights, and structured experimentation to help teams make confident decisions about how their websites should evolve.

If you are looking for a partner who can connect the dots between data, design, and business impact, she would love to connect.

Learn more about working with Zainatain or schedule a discovery call.