GIDA

The Golden Isles Development Authority is the organization that is responsible for the creation of jobs and investment in Glynn County, GA by supporting the attraction, retention, and expansion of businesses.

The Ask
Golden Isles Development Authority recently went through an extensive rebranding exercise. As part of this exercise, I was asked to redesign the interface of their website to reflect their organization’s new look and feel.
The Journey

In addition to redesigning the entire website and applying the refreshed brand, I wanted to ensure that the information was easy to locate for each of the primary user types.

After a series of in-depth discussions and industry research, we decided to focus the content on 3 main groups of users: site selectors, existing businesses, and workforce. The entire site architecture is organized around these user types.

We also updated content and keywords to improve search engine optimization.

Main Highlights

Check out a few highlights of the website. Select an image to view the full page.