The Golden Isles Development Authority is the organization that is responsible for the creation of jobs and investment in Glynn County, GA by supporting the attraction, retention, and expansion of businesses.
In addition to redesigning the entire website and applying the refreshed brand, I wanted to ensure that the information was easy to locate for each of the primary user types.
After a series of in-depth discussions and industry research, we decided to focus the content on 3 main groups of users: site selectors, existing businesses, and workforce. The entire site architecture is organized around these user types.
We also updated content and keywords to improve search engine optimization.