Conversion Rate Potential Calculator
See how a small boost in conversions rate can reveal untapped revenue (and profit).
Optimizing your conversion rate is one of the most cost-effective strategies for growing your business. Instead of increasing your ad budget to generate conversions, conversion rate optimization leverages your existing traffic – transforming visitors into extra revenue and boosting your profit margins.
Learn more about our Website Growth Playbook and Website Growth Partnership services to start improving your website’s conversions.
What a Small Improvement in Conversion Rate Can Mean
Many businesses underestimate how much growth is hidden in their existing traffic.
For example, if a website receives 5,000 visitors per month and converts 2 percent of them into leads, that produces 100 leads.
Improving the conversion rate to 3 percent would increase that number to 150 leads without increasing traffic. That represents a 50 percent increase in results from the same marketing investment.
This is why many businesses discover their fastest path to growth is improving how effectively their website converts visitors. If you want to understand the process behind improving conversion rates, explore our guide to conversion rate optimization for small businesses ready to grow.