Using WhatConverts to Track Website Leads and Improve CRO
If you've ever wondered where your website leads are really coming from, you're not alone. One of the biggest challenges our clients face is understanding which marketing efforts are driving results and what their potential customers are doing before they convert. To...
The Journal
Insights, Tips & News
We’ve learned a few tips and tricks while on the road, and this is our place to share our field notes with you. So grab your coffee (or tea or water or whatever floats your boat) and enjoy!
Conversion Rate Optimization
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Using WhatConverts to Track Website Leads and Improve CRO
If you've ever wondered where your website leads are really coming from, you're not alone. One of the biggest challenges our clients face is understanding which marketing efforts are driving results...
Optimizing Your Website Without Tracking User Data
In today's digital landscape, respecting user privacy is becoming more and more important. With regulations like GDPR, many website owners opt not to collect detailed user data. This decision, while commendable, can pose challenges when it comes to website...
A Step-by-Step Guide to Conversion Rate Optimization
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses. Conversion rate optimization (CRO) has become one of the defining factors between moderate success and exceptional performance in today's digital world....
Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the structure that drives user engagement, and how to develop a landing page...
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Web Design & Development
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The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the...
A guide to WordPress plugins
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. With 43.2% of all websites built on Wordpress, the world of Wordpress plugins is vast and understanding how to best utilize them can help you transform...
The difference between WordPress pages and posts
The content on your Wordpress website is most likely built using one of the two fundamental content building blocks - pages and posts. Leveraging both types strategically ensures your website is constructed not just well but also to serve your target audience...
Security plugins to protect your WordPress website
Just as your home is secured with locks and other measures, your website also needs robust security measures — the kind that are complex enough to deter cybercriminals and yet user-friendly for customers to operate. The importance of additional security for Wordpress...
Building User Engagement with Form Builders
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. In the world of website management, enhanced user engagement and streamlined customer interaction is an ongoing pursuit. One of the many tools available...
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How-to Guides
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A Step-by-Step Guide to Conversion Rate Optimization
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses....
I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic traffic. This is the purpose of Search Engine Optimization (SEO), which is the process of enhancing your website with the goal of convincing search engines...
Why is my webpage missing from Google?
We all spend a lot of time, effort, and resources on building web pages for our business. As a web designer and conversion rate strategist, I know the impact of a well-thought-out, designed, and developed webpage. It can have an incredible impact on traffic and...
How to create a customer-focused landing page
The success of most websites depends on its ability to convert prospects into customers. A well-designed landing page can be a powerful tool for achieving this goal, but it must be done correctly in order to have the desired effect. In this blog post, we will provide...
What is a child theme and do I need one?
Heads up - this post only applies to you if you have a website built on Wordpress or if you are planning to build on a website on Wordpress. What is a Wordpress theme? If you have done any research about Wordpress, then you've probably heard a lot about themes. There...
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Company News
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Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
Zainatain LLC Certified as a Women’s Business Enterprise
Zainatain LLC is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification...
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Zainatain is a web design and conversion rate optimization company fueled by coffee ☕, adventure ✈️, and a healthy dose of humor 🤣. We believe in the power of digital interfaces to accelerate business growth and help our clients achieve their business goals.