ExCELL is a professional development program that trains teachers who teach dual language learners.
The Ask

ExCELL was seeking a website redesign built on WordPress with a focus on optimizing the user experience for lead generation.

The Journey

Zainatain completed an analysis of ExCELL’s target audience and the types of content they wanted to provide on the website. Based on this, we developed custom designs for each page. After aligning on the designs, we developed and launched the site in WordPress. Zainatain also provided a strategy and recommendations for how to drive leads via the website.

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