How to Align Your Website Strategy with Your Sales Funnel
Most businesses approach their website as a static tool rather than a dynamic part of their sales funnel. But your website should guide potential customers through every stage of the journey—from the moment they first discover you to the point they make a purchase or...
The Blog
Insights, Tips & News
This is where we share what we’ve learned—real-world experiences, lessons, and ideas to help you make the most of your website. So grab your coffee (or tea, or whatever keeps you going) and dive in!
Conversion Rate Optimization
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How to Align Your Website Strategy with Your Sales Funnel
Most businesses approach their website as a static tool rather than a dynamic part of their sales funnel. But your website should guide potential customers through every stage of the journey—from...
Examples of CRO Techniques by Industry (and How New Technologies Are Changing the Game)
Conversion Rate Optimization (CRO) helps businesses turn visitors into customers. The most suitable CRO techniques often depend on the industry. In this article, we’ll look at CRO techniques for different industries and how new technologies are providing new...
Using WhatConverts to Track Website Leads and Improve CRO
If you've ever wondered where your website leads are really coming from, you're not alone. One of the biggest challenges our clients face is understanding which marketing efforts are driving results and what their potential customers are doing before they convert. To...
Optimizing Your Website Without Tracking User Data
In today's digital landscape, respecting user privacy is becoming more and more important. With regulations like GDPR, many website owners opt not to collect detailed user data. This decision, while commendable, can pose challenges when it comes to website...
Step-by-Step Guide to Conversion Rate Optimization
A single percentage point increase in conversion rates can generate thousands in additional revenue for businesses. Conversion rate optimization (CRO) has become one of the defining factors between moderate success and exceptional performance in today's digital world....
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Web Design & Development
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The Power of a Landing Page
Designed for a single objective, landing pages serve to gather important data, present targeted content, and convert visitors. We will explore the breakdown of a high-converting landing page, the...
Building User Engagement with Form Builders
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. In the world of website management, enhanced user engagement and streamlined customer interaction is an ongoing pursuit. One of the many tools available...
The WordPress Page Builder Breakdown
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. For those diving into the WordPress universe for the first time, getting up-to-speed on the array of themes and plugins available can be overwhelming, to...
PHP VS. SMTP: the email conundrum for WordPress websites
Navigating Wordpress's email landscape can be like journeying through technical jargon-jungles. Two acronyms often at the heart of the conversation are PHP (Hypertext Preprocessor) and SMTP (Simple Mail Transfer Protocol). For Wordpress website owners, understanding...
SSL Certificate explained
This webpage contains affiliate links which may earn commissions for purchases made at no additional cost to you. Imagine walking into your bank and as you go to open the front door, you realized they have no front doors…just a big gaping entrance that allows anyone...
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How-to Guides
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I don’t want a webpage to show up in Google
Everyone wants their website to rank as high as possible in search engine results because it helps drive organic traffic. This is the purpose of Search Engine Optimization (SEO), which is the...
Remove Pages from Google Sitelinks (Fast Fixes)
Okay, you’ve invested in a beautiful website and worked hard to build SEO-friendly content and pages. One day, you go to Google, search for your website and you’re HORRIFIED. Some random page or image on your website is showing up as a sitelink in the Google search...
How to customize your 404 error page
Squarespace and Wordpress both provide default 404 error page messages. No one enjoys receiving the error message, and it’s a much better user experience if you have a customized page for your site.
How to duplicate a page in WordPress?
You don’t know how many times I’ve been asked if it’s possible to duplicate a page in WordPress. The answer is, yes! We're updating this journal article since it's a technical goodie, and referenced often. We want to add a bit more depth, and talk through some of the...
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Company News
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Maximizing Website Success: How CRO Can Transform Your Business
Discover how Conversion Rate Optimization can turn your website into a powerful growth tool. Get insights from Leigh of Zainatain as she discusses CRO strategies on the Web Design Business Podcast.
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Zainatain is a web design and conversion optimization studio powered by creativity, data, and plenty of coffee.
We help businesses build websites that drive growth, create meaningful connections, and reflect the purpose behind your business.